Concap — Conversation capture for trade booths and field sales

01 The problem

You spent $80,000 on a booth. You'll forget most of what got said by Tuesday.

Three days on the floor. 400 conversations. A pile of business cards, a half-filled scanner app, and a Slack thread full of "remember to follow up with the guy from the Series B fintech."

By the time you sit down to log leads, you remember names. Maybe titles. Almost never the specifics — what they're trying to solve, who their current vendor is, what they said about budget timing, the casual mention that they're switching ERPs in Q2.

That context is the lead. And it's gone.

70%

of conversation context is lost by the next business day — the part that actually qualifies the lead

02 The hardware

Two devices. One job. Capture the conversation, no matter where you are.

Pick the form factor that fits the moment. The Clip rides on your lanyard for the show floor. The Puck slips into a pocket for dinners, hallways, and anywhere a badge would feel weird.

Primary

The Clip

Small rectangular recorder with a screen. Has a wired remote that controls menus.

Storage · 16 GB internal

Battery · ~10+ hrs

Screen · Yes — shows timer

Quirk · Record button only works when wired remote is unplugged

Backup

The Puck

Small round recorder, no screen. Slider switch on the side: ON / OFF / RESET.

Storage · 128 GB internal

Battery · ~30+ hrs

Screen · None — LED only

Quirk · Auto-saves every 2 hrs so a crash never loses everything

03 How it works

Wear it. Talk normally. The lead lands in your CRM with full context.

Three steps. No notetaker pretending to be a salesperson. No tab-switching while you should be listening.

01 / hardware

Wear the device

Clip it to your lanyard or pocket it. Conference-friendly. Visible consent indicator. Full booth day on a single charge.

02 / intelligence

We transcribe and extract

On-device transcription with speaker separation. The model pulls lead, pain points, objections, and next steps — automatically.

03 / delivery

Lands in your CRM

Full transcript, structured fields, suggested follow-up, and the 30-second clip where they said the thing that matters.

04 Why now

The four ways teams handle this today are all broken.

Today's playbook

Badge scanners capture identity. Not context. You leave with a name and zero memory of why they mattered.
End-of-day CRM entry loses 60-80% of detail. You're tired. You're hungry. You're guessing.
Phone voice memos require you to step away from the booth. You won't. And nobody transcribes them.
Hiring notetakers doesn't scale and creates a weird vibe at your booth.

With Concap

Captures the conversation as it actually happens. The exact words. The exact context.
Lead enriched and in CRM before they've walked out of the booth. Follow-up suggested. Clip attached.
Stays in flow with the prospect. No phone-out moment. No interruption. You're a salesperson, not a typist.
One device per rep. Scales linearly with your team. No retraining. No weird booth dynamics.

05 Integrations

Connects to the tools you already pay for.

Native integrations with the major CRMs and sales platforms. Webhook for everything else. Slack pings when a high-intent lead lands.

HubSpot

Salesforce

Pipedrive

Attio

Outreach

Slack

{}

Webhook

06 Use cases

Wherever you have high-value conversations you can't afford to forget.

Trade show booths

Capture every conversation across a 3-day conference. Never lose a warm intro to fatigue.

Field sales meetings

Walk into the client's office, walk out with the meeting already logged.

Founder dinners

That one investor conversation? Captured. Indexed. Searchable forever.

Customer interviews

PMs and researchers get clean transcripts without a notetaker in the room.

07 Privacy and consent

Built consent-first. Compliant by default.

We did the legal work so your team doesn't have to. People know they're being recorded. Your data stays yours.

Visible recording indicatorConsent is obvious, not buried. The device shows a pulsing dot whenever recording is active.

Configurable consent flowsVerbal acknowledgment, signage templates, or opt-in workflows depending on your jurisdiction.

GDPR and CCPA compliantTwo-party consent state handling for the US. SOC 2 Type II in progress.

Encrypted, deletable, yoursAudio encrypted in transit and at rest. Configurable retention. Per-contact deletion on request.

08 The honest answer

Can't we just use Otter, Fireflies, or Gong?

Those tools record Zoom calls. Concap records the physical world — booths, hallways, coffee meetings, the back of the Uber. The places where the real deals start. We're not a meeting bot. We're a hardware-first capture layer for everywhere you can't put one.

Every booth conversation. Captured, transcribed, and in your CRM — before they walk away.